Posts Tagged ‘linkedin’

LinkedIn: Social Networking Business Tool

Saturday, March 14th, 2009

LinkedIn: Relationships Matter.

LinkedIn: Relationships Matter

Linkedin is an online business Rolodex or an online resume. It is a business-oriented social networking site designed to help build and manage professional relationships.

Linkedin is a Social Networking tool like Facebook, Twitter and YouTube, that many businesses are turning to to promote their business services and products.

Keep in mind that it is a business tool; you still have to talk to people, make business calls, develop a business relationship; the beauty of Linkedin is in the reach.

Linkedin is one of the most overlooked Social Networking media websites on the Internet and has approximately 30 million users. If you already have a Rolodex with 1,000 contacts by becoming proactive and using Linkedin you can grow your contact list by building relationships.

Here are a few business points and how to make Linkedin work:

  1. Build it before you need it
  2. Add your picture
  3. Define your Headline and make it compelling
  4. Get recommendations
  5. Create custom URL’s for your business websites
  6. Send out personal invitations and make them personal
  7. Make introductions more easy to connect
  8. You can use it to find jobs
  9. Use it to generate other opportunities
  10. Add it to your email signature

Keep in mind when using Linkedin; people hire individuals not companies.

Word-of-mouth advertising & social networking

Tuesday, March 10th, 2009

Word-of-mouth Advertising gets boost from Social Networking.

As the economy does its current spin to wherever, many local business owners are looking for new affordable ways to market their products and services.

web 2.0 social networking

Facebook, Twitter, Linkedin and YouTube are 4 of the most popular social networking tools that business professionals are currently adding to their repertoire as an affordable marketing solution. These tools combined with leads groups and local Chamber of Commerce mixer events provide business information in a manner never seen before.

The recent move for small to even large businesses into the current Web 2.0 phenomena is proving to be a great addition to the more traditional word-of-mouth advertising by many businesses currently use. This isn’t to say word-of-mouth advertising doesn’t work, rather word-of-mouth marketing is working at lighting speed!

By combining micro-blogging with blogs and websites many business owners are finding that they can quickly get their message out in conjunction with a traditional word-of-mouth marketing strategy.

Many business owners are capitalizing on the power of the Internet to let people share and discuss personal and professional information with many people at one time.